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The inaugural interzum jakarta and International Hardware Fair Indonesia concluded their debut editions alongside the longstanding IFMAC & WOODMAC from 24–27 September 2025 at JIExpo Kemayoran, Jakarta. Together, the three events formed Southeast Asia’s most comprehensive industry platform, showcasing the full supply chain of furniture production, interior design, hardware, woodworking machinery, and components. Across 17,832 sqm of exhibition space, the integrated platform welcomed 13,689 attendees and hosted 482 exhibitors from 49 countries. The strong turnout reflected Indonesia’s growing role as a central hub for design, production, and manufacturing innovation in the region.

“This debut has given us a strong starting point for developing interzum jakarta and International Hardware Fair Indonesia into long-term platforms for the region. In 2026, we aim to welcome even more international companies, national pavilions, and collaborators, reflecting a promising market and the increasing footprint of these industries in Southeast Asia. With the continued support of exhibitors, partners, and visitors, we look forward to strengthening Jakarta’s role as a central meeting point for innovation, sustainability, and business opportunities,” said Mathias Kuepper, Managing Director & Vice President Asia-Pacific, Koelnmesse Pte Ltd.

“By bringing together IFMAC & WOODMAC’s strong reputation with the debut of interzum jakarta and International Hardware Fair Indonesia, we have created a truly end-to-end platform for the industry. This collaboration ensures that every part of the supply chain — from raw materials and machinery to fittings, components, and finished solutions — can be found under one roof in Jakarta,” said Rini Sumardi, Director of Wakeni.

The Re:Create Stage emerged as a focal point of knowledge and inspiration, attracting strong attendance across its three-day programme. Engaging sessions addressed pressing themes such as circular materials, multifunctional design, and alternative material ecosystems. Highlights included the Indonesian Society of Interior Designers (HDII) session on “Designing Multifunctional Furniture: Challenges and Solutions”, presented by Karina L Cheung and Yudhistira A.P. Harahap, and PLAYO’s session “Matter-Reality: Alternative Material Ecosystem in Indonesia” delivered by Alia Sarastita, Arka Irfani, Genie Anggita, and Adil Alba.

Visitors also highlighted the Re:Create Stage as one of the most valuable features of the show. “The topic has given me practical insights that I can apply directly to my projects. It was a meaningful complement to the exhibition floor and one of the most valuable parts of the show,” said Deasi Dianasari, Ambassador of the AsiaPacific Space Designers’ Association (APSDA). 

“I see this exhibition as a hidden gem. Not many people know about it yet, but it showcases a wide range of local and international brands — from generic to highend. It really shows that Indonesia has strong potential to compete, even with products from China or Germany. Awareness will take time to grow, but I believe this event has a bright future and will only attract more attention,” said Dimas Gepeto, DIY Influencer.

Exhibitors also reflected on the opportunities Jakarta provides as a growing market and gateway to Southeast Asia. “Indonesia is an interesting and dynamic market, with a growing furniture sector driven by urbanisation. As a global player in furniture exports, the country will require companies to invest in the latest production technologies to stay competitive. For European suppliers like us, Indonesia will be an increasingly important market in the future. interzum jakarta has given us a valuable entry point to connect with buyers and professionals from across Southeast Asia,” said Philipp Senft, Manager International, Lamello AG.

Aaron Boo, Managing Director of Phyta Asia, added: “We joined interzum jakarta because we feel that Indonesia is a continuously growing market, and it is one of the countries with the highest sales for Phyta software. Over the past few days, we feel that interzum jakarta has been quite good. We were able to meet many potential customers and various partners in this industry.”

From the hardware side, “International Hardware Fair Indonesia enabled us to connect with both local distributors and international buyers in one place. The visitor mix reflects exactly the market we want to reach,” said Torben Kloska, Sales Manager, Brockhaus HEUER.

With interzum jakarta and International Hardware Fair Indonesia making their debut alongside the long-standing IFMAC & WOODMAC, Jakarta has now reinforced its position as Southeast Asia’s key meeting point for the furniture, design, hardware, and woodworking industries. The three events will return from 23–26 September 2026 at JIExpo Kemayoran, Jakarta, continuing to offer an integrated platform where global trends, new technologies, and sustainable practices converge to shape the industries of tomorrow.

For more information please visit www.interzum-jakarta.com (interzum jakarta) and www.hardwarefair-indonesia.com (International Hardware Fair Indonesia).

For the first time, Jakarta plays host to the inaugural editions of interzum jakarta – the Premier Gateway to Indonesia’s Furniture Innovation and Supply Industry and the International Hardware Fair Indonesia – Crafting the Future of Hardware and DIY. Co-located with the long-running International Furniture Manufacturing Components Exhibition (IFMAC) & International Woodworking Machinery Exhibition (WOODMAC), the events together form the largest integrated platform for furniture production, interior design, hardware, and woodworking industries ever staged in Indonesia.

From 24 – 27 September 2025 at JIExpo, Kemayoran, Jakarta, the three exhibitions will welcome over 400 exhibitors from around the world – including Germany, China, Switzerland, India, and South Korea, across more than 17,850 sqm of exhibition space. Organisers anticipate 15,000 trade visitors from Indonesia and across the Asia-Pacific region, including key buyers, distributors, and senior decision-makers seeking to source, partner, and advance manufacturing supply chains.

A Strong First Step for Indonesia’s Industry

The debut of interzum jakarta and International Hardware Fair Indonesia marks a milestone for Indonesia’s growing role as a regional hub for furniture production and hardware innovation.

Mathias Kuepper, Managing Director and Vice President, Asia Pacific of Koelnmesse Pte Ltd, said:“The launch of interzum jakarta together with the International Hardware Fair Indonesia marks an exciting new chapter for the industry in Southeast Asia. Alongside the well-established IFMAC & WOODMAC, we are proud to present an unparalleled platform that bridges global suppliers with Indonesia’s rapidly expanding market. With over 400 exhibitors and an anticipated 15,000 trade visitors joining us for this inaugural edition, we are laying a strong foundation for sustained growth and innovation in the years ahead.

Etty Anggraeni, Project Director from PT Amara Pameran Internasional (Traya), added:“The merger of interzum jakarta, International Hardware Fair Indonesia and IFMAC WOODMAC is expected to strengthen Indonesia’s woodworking and furniture production industries. Through this collaboration, interzum jakarta will give industry players access to global trends, new materials, and design innovation, while International Hardware Fair Indonesia provides a specialised platform for manufacturers and hardware professionals to expand networks, showcase innovations, and build strategic partnerships. In addition, the exhibition is supported by EISENWARENMESSE – International Hardware Fair, the world’s largest international trade fair for the hardware, building materials, and DIY (do-it-yourself) industries.” 

The event’s partnership with IFMAC & WOODMAC is a key factor in its strength. The 2023 edition of the event saw 225 exhibitors and more than 12,150 visitors, making it a significant event in the industry. The 2025 joint staging is set to surpass these benchmarks, expanding both reach and depth for participants.

Key Exhibitors and Highlights

AHEC (American Hardwood Export Council), the leading international trade association for sustainable American hardwoods, is participating in interzum jakarta. John Chan, Regional Director of Southeast Asia and Greater China, explained: “Indonesia is one of the most dynamic furniture manufacturing markets in Asia. Our presence at interzum jakarta allows us to highlight the role of American hardwoods in sustainable innovation and connect with manufacturers who are shaping the industry’s future.”

JOKARI GmbH & Co. KG., a German specialist in innovative hand tools and cable processing solutions, is also exhibiting at the event. Frank Goebbels, Executive Director of Sales and Marketing, stated: “For the very first time, JOKARI is exhibiting in Indonesia, and we are truly excited to be part of this new chapter. Together with our partners from the German Hardware Experts, we are proud to bring the spirit of the renowned Hardware Fair from Germany to Jakarta. We see Asia as an important and fast-growing market, and this participation marks our first step to gain valuable impressions and experiences here. It is a great opportunity to present our innovative wire-stripping solutions and connect with professionals across the region.”

Other Highlights

Beyond the exhibition halls, visitors can look forward to the Re:Create Stage, featuring expert talks, product insights, live demonstrations and DIY workshops; the Mobile Space Showcase, curated by Rica Ishak supported by HAFELE, ATEJA, TACO, Quickdry Foam by Urecel and Fio Carpet and highlighting innovative solutions for compact living; and MADENESS (Material & Design Forum), an interactive platform on alternative materials across design disciplines. In addition, a complimentary Business Matching Service will provide pre-arranged multilingual appointments to facilitate effective networking.

The exhibitions are also backed by strong government and industry support, including The Ministry of Industry, Ministry of Tourism and Creative Economy, The Indonesian Society of Interior Designers (HDII), The Asia-Pacific Space Designers Association (APSDA), The Indonesian Furniture Designers Association (HDMI),The Indonesian Wood Panel Association (APKINDO), Indonesian Alliance of Industrial Designers (ADPII), Himpunan Teknik Iluminasi Indonesia (HTII) and the Indonesian Sawmill and Woodworking Association (ISWA), Indonesian Foundry & Forging Industries Association (APLINDO), Indonesian Machine Tools Industry Association (ASIMPI), and Federation of Indonesian Metal Works and Machinery Industry (GAMMA). 

One Ticket, Three Shows

With a single ticket, visitors gain access to all three exhibitions from 24-27 September 2025. Registration is free via: For more information please visit www.interzum-jakarta.com (interzum jakarta) and www.hardwarefair-indonesia.com (International Hardware Fair Indonesia)

• The collaboration of interzum jakarta, International Hardware Fair Indonesia, and IFMAC & WOODMAC provides access to all furniture manufacturing and woodworking industry value chains with only one ticket in one location.
• Jakarta becomes the first city in Southeast Asia to host this international exhibition, affirming its role as a regional manufacturing industry growth hub.
• This exhibition is a strategic platform for cross-sector collaboration, technology transfer, and sustainable growth of the manufacturing and design industry in Indonesia and the ASEAN region.

Jakarta, June 2025 – Indonesia attracts the global furniture, woodworking and hardware industry through the collaboration of three large-scale international exhibitions: interzum jakarta (Trade Fair for Furniture Production and Interior Design), International Hardware Fair Indonesia, IFMAC (International Furniture Manufacturing Components Exhibition) & WOODMAC (International Woodworking Machinery Exhibition). For the first time, the three exhibitions will be conducted in a 3-in-1 format at JIExpo Kemayoran, Jakarta, on 24–27 September 2025. This exhibition is jointly organised by Koelnmesse, Amara Group, and WAKENI, which presents an integrated platform to connect the entire industrial value chain, from raw materials and components to the latest design solutions and manufacturing technologies in one visit.

The uniqueness of this joint organisation lies not only in the synergy of interconnected sectors, from furniture, woodworking, to hardware, but also in its strategic location in Jakarta, Southeast Asia’s first city to host an international-scale industry exhibition. By carrying an efficient integrated format, this event provides convenience for industry players to access the entire production value chain in just one visit, including raw materials, components, fittings, advanced production tools and machines, as well as the latest interior technology and design solutions. Through one ticket, visitors will gain full access to all three complementary exhibitions, expanding the scope of business opportunities, technology exchange, and strategic collaboration across industries. This approach not only saves time and costs but also provides a more comprehensive industry experience, making it an important momentum to accelerate the transformation of the manufacturing and design industry in Indonesia and the ASEAN region.

After its showcase success at IFFINA 2024, interzum jakarta now stands as a fullfledged international exhibition and official part of the interzum brand family, the world’s most influential exhibition for furniture production and interior design. interzum jakarta aims to become a dynamic and comprehensive market for the interior design component, material and technology industry in Southeast Asia. Through interzum jakarta, industry players in Indonesia and other regions can access global trends, innovate with new materials and designs, and build strategic positions in the increasingly competitive sustainable manufacturing market.

Supported by EISENWARENMESSE’s strong reputation – International Hardware Fair (IHF) Indonesia, presents a complete spectrum of the hardware industry from hand tools and engineering equipment, woodworking and construction machinery, to the latest technologies in security systems and accessories. IHF Indonesia is designed as a dedicated and in-depth platform for hardware manufacturers, distributors and industry professionals to expand their business networks, showcase product innovations and establish strategic partnerships both domestically and internationally. IHF Indonesia is a pivotal moment in strengthening the supply chain of the construction and manufacturing industry in the region.

IFMAC & WOODMAC returns this year with a strong presentation of the latest production solutions and advanced manufacturing technologies from both global and local industry players. IFMAC focuses on furniture components and materials, while WOODMAC showcases the newest woodworking machinery and processing innovations. Together, they offer a strategic business platform for industry professionals seeking to enhance production efficiency, precision, and competitiveness while supporting the sector’s transformation toward digitalization and automation.

This year’s exhibition is also enriched by a series of engaging programs designed to support business connections, learning, and industry inspiration. These include the hosted buyer program, business matching, industry talks, DIY workshops, and the Mobile Space Interior an innovative interior design showcase tailored for fast-paced urban lifestyles that demand flexible living spaces. The concept addresses the challenges of limited space in large cities like Jakarta and caters to the needs of modern society with high mobility.

Additionally, the Re:Create Stage will feature a series of talks led by key opinion leaders (KOLs), exhibitors, and industry associations, offering valuable insights into design, innovation, and market developments. The Material Library, curated by Playo, will highlight a curated selection of materials and finishes providing visitors with both tactile and visual perspectives on emerging trends.

The entire program is supported by leading industry associations, including ISWA (Indonesian Sawmill and Woodworking Association), ASMINDO (Indonesian Furniture and Craft Industry Association), and HDII (Indonesian Society of Interior Designers), reinforcing the relevance and collaborative spirit of the event.

According to Stephanie Sim, Regional Division Director, Koelnmesse Pte Ltd, “The concept is simple but powerful: one ticket, three trade fairs, a complete sourcing and networking experience. Whether you’re a buyer, a manufacturer, a designer or a supplier, this 3-in-1 format is designed to bring more value, more opportunities, and more efficiency — all under one roof. With strong support from global players, industry associations, and curated programs such as Re:Create Stage, Material Library, and Business Matching, we believe this event will accelerate cross-sector collaboration and bring real value to all participants. Indonesia is in a strategic position today, and we are proud to be part of this growth momentum.”

Etty Anggraeini, Director, PT Amara Pameran International, said “The objective of integrating these three major exhibitions is to establish a comprehensive industrial ecosystem that supports connection and mutual growth. By bringing together key players across the entire value chain from raw materials and components to advanced technology, interior solutions, and finished products this unified platform encourages meaningful cross-sector collaboration. In today’s fast-changing global landscape, it offers a strategic platform to spark innovation, strengthen business relationships, and support the continued advancement of the woodworking and furniture industries.”

Cloudinia J. Dieter, Project Director, WAKENI, said “IFMAC & WOODMAC have long been industry benchmarks, and are now even more impactful with the addition of interzum jakarta and IHF Indonesia. We believe this year marks a key turning point — strengthening regional manufacturing networks and fostering greater cross-industry collaboration throughout Southeast Asia.”

With various supporting programs such as the buyers programme, exclusive networking sessions, and industry discussion forums, the joint event of interzum jakarta, International Hardware Fair Indonesia, and IFMAC & WOODMAC 2025 is not only an exhibition, but also a platform for business growth and sustainable industry collaboration. This event will be a pivotal moment in strengthening Indonesia’s transformation as a key player in the global manufacturing industry. Visitors can get free admission by registering via one of the following websites:

• interzum jakarta: www.itj.amarakoeln.com
• International Hardware Fair Indonesia: www.ihf.amarakoeln.com
• IFMAC & WOODMAC: www.ifmac.net/visitor-registration

By registering for the exhibition, visitors get full access to all areas of interzum jakarta, International Hardware Fair Indonesia, and IFMAC & WOODMAC, making it an efficient solution to gain insights, innovations and business opportunities from three industry sectors in one visit. —– End —– If you reprint this document, please send us a sample copy.