Blog
October 2, 2025
Strong Industry Engagement Marks Debut of interzum jakarta and International Hardware Fair with IFMAC & WOODMAC
The inaugural interzum jakarta and International Hardware Fair Indonesia concluded their debut editions alongside the longstanding IFMAC & WOODMAC from 24–27 September 2025 at JIExpo Kemayoran, Jakarta. Together, the three events formed Southeast Asia’s most comprehensive industry platform, showcasing the full supply chain of furniture production, interior design, hardware, woodworking machinery, and components. Across 17,832 sqm of exhibition space, the integrated platform welcomed 13,689 attendees and hosted 482 exhibitors from 49 countries. The strong turnout reflected Indonesia’s growing role as a central hub for design, production, and manufacturing innovation in the region.
“This debut has given us a strong starting point for developing interzum jakarta and International Hardware Fair Indonesia into long-term platforms for the region. In 2026, we aim to welcome even more international companies, national pavilions, and collaborators, reflecting a promising market and the increasing footprint of these industries in Southeast Asia. With the continued support of exhibitors, partners, and visitors, we look forward to strengthening Jakarta’s role as a central meeting point for innovation, sustainability, and business opportunities,” said Mathias Kuepper, Managing Director & Vice President Asia-Pacific, Koelnmesse Pte Ltd.
“By bringing together IFMAC & WOODMAC’s strong reputation with the debut of interzum jakarta and International Hardware Fair Indonesia, we have created a truly end-to-end platform for the industry. This collaboration ensures that every part of the supply chain — from raw materials and machinery to fittings, components, and finished solutions — can be found under one roof in Jakarta,” said Rini Sumardi, Director of Wakeni.
The Re:Create Stage emerged as a focal point of knowledge and inspiration, attracting strong attendance across its three-day programme. Engaging sessions addressed pressing themes such as circular materials, multifunctional design, and alternative material ecosystems. Highlights included the Indonesian Society of Interior Designers (HDII) session on “Designing Multifunctional Furniture: Challenges and Solutions”, presented by Karina L Cheung and Yudhistira A.P. Harahap, and PLAYO’s session “Matter-Reality: Alternative Material Ecosystem in Indonesia” delivered by Alia Sarastita, Arka Irfani, Genie Anggita, and Adil Alba.
Visitors also highlighted the Re:Create Stage as one of the most valuable features of the show. “The topic has given me practical insights that I can apply directly to my projects. It was a meaningful complement to the exhibition floor and one of the most valuable parts of the show,” said Deasi Dianasari, Ambassador of the AsiaPacific Space Designers’ Association (APSDA).
“I see this exhibition as a hidden gem. Not many people know about it yet, but it showcases a wide range of local and international brands — from generic to highend. It really shows that Indonesia has strong potential to compete, even with products from China or Germany. Awareness will take time to grow, but I believe this event has a bright future and will only attract more attention,” said Dimas Gepeto, DIY Influencer.
Exhibitors also reflected on the opportunities Jakarta provides as a growing market and gateway to Southeast Asia. “Indonesia is an interesting and dynamic market, with a growing furniture sector driven by urbanisation. As a global player in furniture exports, the country will require companies to invest in the latest production technologies to stay competitive. For European suppliers like us, Indonesia will be an increasingly important market in the future. interzum jakarta has given us a valuable entry point to connect with buyers and professionals from across Southeast Asia,” said Philipp Senft, Manager International, Lamello AG.
Aaron Boo, Managing Director of Phyta Asia, added: “We joined interzum jakarta because we feel that Indonesia is a continuously growing market, and it is one of the countries with the highest sales for Phyta software. Over the past few days, we feel that interzum jakarta has been quite good. We were able to meet many potential customers and various partners in this industry.”
From the hardware side, “International Hardware Fair Indonesia enabled us to connect with both local distributors and international buyers in one place. The visitor mix reflects exactly the market we want to reach,” said Torben Kloska, Sales Manager, Brockhaus HEUER.
With interzum jakarta and International Hardware Fair Indonesia making their debut alongside the long-standing IFMAC & WOODMAC, Jakarta has now reinforced its position as Southeast Asia’s key meeting point for the furniture, design, hardware, and woodworking industries. The three events will return from 23–26 September 2026 at JIExpo Kemayoran, Jakarta, continuing to offer an integrated platform where global trends, new technologies, and sustainable practices converge to shape the industries of tomorrow.
For more information please visit www.interzum-jakarta.com (interzum jakarta) and www.hardwarefair-indonesia.com (International Hardware Fair Indonesia).
Koelnmesse
Global Inspiration for Living, Contract and Public Spaces
Koelnmesse is the world’s top trade fair organiser for the areas of Living, Contract and Public Spaces. Alongside the trade fair duo imm cologne and idd cologne (interior design days cologne), other formats hosted at the trade fair hub of Cologne such as ORGATEC, interzum, FSB, spoga+gafa and aquanale are among the most internationally renowned and established industry gatherings. These fairs comprehensively represent the interior and design segment, the furniture and interior construction industries’ supplying sections, the kitchen world, all topics for the modern working world, garden lifestyle as well as modern work environments, the garden lifestyle, public spaces, sports and leisure facilities, along with saunas, pools and wellness centres.
Beyond that, Koelnmesse is strategically expanding its portfolio in international growth markets. The imm brand family now includes imm india and La Feria De Diseño Medellín – powered by imm cologne in Colombia. The ORGATEC brand has established a global footprint with ORGATEC Tokyo, ORGATEC India, and ORGATEC WORKSPACE Saudi Arabia. The international presence of the interzum brand extends to interzum guangzhou, interzum bogota, interzum jakarta, and the interzum forum italy. The FSB brand is also internationally active, with the FSB Sports Show Riyadh and the FSB Forum Italy in Bergamo. Further information: https://www.interzum.com/en/trade-fair/interzum/industrytrade-fairs/
Industry trade fairs for the hardware sector
Koelnmesse – industry trade fairs for the hardware sector: As a top international trade fair organiser, Koelnmesse is the global market leader for events in the tools and hardware sector. Cologne is home to the EISENWARENMESSE – INTERNATIONAL HARDWARE FAIR, the world’s leading trade fair for the industry. Asia-Pacific Sourcing, the largest sourcing platform outside of Asia, also showcases its products there. Koelnmesse is also expanding its international portfolio in key markets. The China International Hardware Show in Shanghai, International Hardware Fair Italy in Bergamo, International Hardware Fair India in New Delhi and El Gran Salón Ferretero in Colombia are tailored events and leading regional trade fairs with international participation. The successful launches of the International Hardware Fair Indonesia in Jakarta and the International Hardware Fair Saudi Arabia in Riyadh in 2025 marked the addition of further events in strategically important growth markets.
PT Amara Pameran Internasional
As one of Indonesia’s leading exhibition organizers, PT Amara Pameran Internasional has successfully hosted a wide range of major events in the country, including GIIAS (Gaikindo Indonesia International Auto Show), Indocomtech, IFFINA+, Indonesia Dental Exhibition & Conference (IDEC), and many more.
PT. Wahana Kemalaniaga Makmur (WAKENI)
Indonesia’s Leading Exhibition Organiser for Furniture Manufacturing and Industrial Machinery Sector With more than 25 years of experience, PT Wahana Kemalaniaga Makmur (WAKENI) has become a pioneer in the trade show industry in Indonesia. Based in Jakarta, WAKENI consistently presents international-scale exhibitions that connect business players from local, regional, to global levels. The combination of in-depth market understanding and commitment to innovation makes WAKENI a trusted partner in driving the growth of innovative B2B exhibitions, as well as providing the best service for exhibitors and visitors.
One of the flagship exhibitions in WAKENI’s portfolio is IFMAC & WOODMAC— Southeast Asia’s leading exhibition for woodworking machinery and furniture components. Under WAKENI’s leadership, the exhibition has continued to grow and is now the most influential business platform in Indonesia for the woodworking and furniture industry. IFMAC & WOODMAC has also become a benchmark for successful trade shows that drive real industry growth.
The next events
interzum:
interzum guangzhou, Guangzhou, China, 28–31.03.2026
interzum bogota, Bogotá, Colombia, 12–15.05.2026
interzum forum italy, Milan-Bergamo, Italy, 04–05.06.2026
International Hardware Fair:
El Gran Salón Ferretero, Bogotá, Colombia, 06–08.11.2025
International Hardware Fair India, New Delhi, India, 11–13.12.2025
International Hardware Fair Cologne, Cologne, Germany,
03–06.03.2026
Note for editorial offices:
Photos of interzum and International Hardware Fair are available in our image database on the Internet at https://interzum-jakarta.com/news-and-insights/ and https://hardwarefair-indonesia.com/press-releases/ If you reprint this document, please send us a sample copy.
Keep up to date with interzum jakarta
Keep up to date with International Hardware Fair Indonesia
Your Contact:
Andia Ratna K (Dea)
Head of Marketing & Communication
PT. Traya Ekshibisi International
South Quarter Tower A Lantai 6 R.A. Kartini No.Kav. 8, Cilandak Bar., Kec. Cilandak, Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta 12430
Tel: +62818751525
Jaime Tng
Marketing and Communications Manager
Koelnmesse Pte Ltd
152 Beach Road, #24-04 Gateway East, Singapore 189721
Tel: +65 6500 7000
Powered by EISENWARENMESSE
Jaime Tng
- +65 6500 6700
- jaime.tng@koelnmesse.com.sg
Koelnmesse Pte. Ltd.
152 Beach Road
#24-04 Gateway East
Singapore 189721
www.koelnmesse.com.sg
Koelnmesse
Global Inspiration for Living, Contract and Public Spaces
At the trade fair hub of Cologne, in addition to imm cologne and interzum, other trade fair formats such as ORGATEC, spoga+gafa, FSB and aquanale are among the internationally renowned and established industry meeting places. These fairs comprehensively represent the interior and design segment, the furniture and interior construction industries’ supplying sections, the kitchen world, all topics for the modern working world, garden lifestyle as well as public space, sports and leisure facilities and also sauna, pool and ambiente. In addition to the events in Cologne, Koelnmesse is strategically expanding its portfolio in key growth markets around the globe like with the successful shows k ORGATEC TOKYO in Japan, interzum bogota in Colombia and interzum guangzhou in China and interzum forum italy.
Further information: https://www.interzum.com/en/trade-fair/interzum/industry- trade-fairs/
Industry trade fairs for the hardware sector
As a top international trade fair organiser, Koelnmesse is th e global market leader in organising events for the hardware/ironware segment. It h osts the leading international event EISENWARENMESSE – International Hardware Fair Cologne at its trade fair gro unds in Cologne, where Asia – Pacific Sourcing also showcases products, innovations and trends for homes and gardens from the Far E ast. In addition to the events at its Cologne headquarters, Koelnmesse is expanding i ts portfolio internationally in key markets: With the event “El Gran Saló n Ferretero” in Colombia, Koelnmesse supports its customers in entering the market in Latin America and the Caribbean. The China International Hardware Show in Shang hai, the International Hardware Fair Italy in Bergamo and th e International Hardware Fair India in New Delhi are bespoke events and leading trade fairs for the r egion with international participation. They create the foundation for sustainab le, international business for their participants and bring together supply and demand within the sector with a carefully targeted approach: http://www.hardware-worldwide.com/